Animation by Millerhare, courtesy of Welborne Garden Village
Welborne
Garden Village
Scope:
2023 to present
Full narrative and messaging development, sustainability-centred and aligned with partners. Brand creation, evolution and governance, visual identity, communications toolkit. Integrated media and stakeholder engagement. Content and campaign creation across physical and digital channels. Exhibition curation detailing the Welborne story.
We have elevated Welborne's national profile, including media coverage in titles such as the Financial Times.
I&I's added value can be seen in communications and brand consistency across partners and public-facing content.
We have crafted and articulated Welborne's placemaking foundations that are rooted in heritage and long-term stewardship.
Our impact has helped to instil an early sense of community belonging and pride. Equally, we have effectively counteracted and addressed inevitable criticism and sensitivities.
Impact:
I&I has positioned Welborne as an exemplar garden village and landmark national development.
Our brand creation, development and application optically speaks to the placemaking vision behind Welborne and the garden city movement, visually lending meaning and authenticity to Welborne’s profile.
We have strengthened Welborne's place-based narrative, deepening understanding and trust.
Alongside, we have reinforced Welborne's sustainability leadership and innovation.
